I remember it like it was yesterday. Kanye made the announcement that he was making the transition to Adidas. West went on to say "Nike didn't respect me enough to give me the money I deserved on the back end of the deal." That was almost 4 years ago. Since then, Kanye helped bring Adidas back into the spotlight and continues to push one of the best collaborations in the culture. Back in 2015, Kanye was spotted wearing the "Milk" White Yeezy's. The soon to be iconic sneaker will be released to the public on April 29th!
A release for the entire family, the new Yeezy's will surely be a summertime favorite. I haven't been a fan of an all-white sneaker in a long time. If I do wear a white sneaker, my go-to is the Stan Smith's or the Shell-Top Adidas, although I have a White-On-White pair of AF1's ready to go!
We knew Kanye was a game-changer, and his track record speaks for itself. When the Adidas' Yeezy first dropped, many were on the fence because it was so different than his previous releases. He proved that using new materials, challenging himself with different designs, and taking a leap on faith with a new company - that BELIEVED in his vision.
It's safe to say, in a world where a simple shoe doesn't garner alot of attention, Kanye reinvented the way we examine new designs, and how being ahead of the game allows you to be a catalyst in a culture thats over saturated. Back in 2015, we predicted Adidas would be back on top. KickGame DVD is always ahead of the game! Go get the new Yeezy's droppin' this Saturday, April 29th.
SUPREME NYC is not only one of the hottest urban clothing lines in the world, the brand is also holds the premiere slot for collabos with Nike. Over the past few years, their collaborations have been highly anticipated, bringing out thousands to camp out for the limited-edition releases. Back in 2014, Supreme collaborated on the Foamposite One, with a "Versace" style pattern that were so limited, sneakerheads camped out a full week just to be in line, hoping to grab a pair of the GREATNESS!
In 2016, SUPREME collaborated on the Nike SB low top Blazers, which came in three different colorways. Tomorrow features another highly-anticipated release, with SUPREME branding the iconic Air More Uptempo's, "SUPREME" replacing the revolutionary "AIR" pattern which made the mid-1990's kicks extremely popular.
Keeping the tradition of the sneakers, a full 360 AIR Unit covers the midsole. The materials have changed, and each of the three colorways stands on its own. The "Black on Black Crime Saga" features a muted Black suede, with premium leather SUPREME branding across the shoe. The red pair is given the red suede with white leather SUPREME lettering. The "Gold Bottle" pair is given a "supreme" Patent Leather finish, with SUPREME branding in Patent leather as well.
Droppin' tomorrow, April 27, 2017 at SUPREME stores around the globe! #KickGameDVD #SupremeNYC
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