DJ AM + DJ Premier x Nike Sportswear – Launch Event Recap

Saturday, January 9, 2010




DJ AM Dunk High
DJ Premier AF1 Lo
"ATF"(Addicted To Fresh)Crew-L2R:"All-Day","Mayor","DJ Clark Kent"
Clark Kent-Bespokes
Mayor's "Metallic Red" AF1 Bespokes..
All-Day "Purple Suede" AF1 Bespokes..
Shout Out 2 my dude "Pete" from Premium Laces!!

The DJ AM/DJ Premier Launch Event went off without a hitch on Thursday night, as an eager crowd packed the Nike Sportswear store at 21 Mercer to celebrate the release of the DJ AM Nike Dunk High and DJ Premier Nike Air Force 1. A few lucky individuals got their hands on the exclusive two-pair package that came accompanied with DJ Premier’s autograph and two customized Serrato vinyls, one that matched each pair. All of the sales generated from the package, which was priced at $260, went right to the DJ AM Memorial Fund. Spirits were high as DJ Premier provided the music, and the launch event turned out a success, one that DJ AM himself would’ve been proud of., there was some other fresh footwear in the house besides the DJ kicks of the hour. The always stylish gentleman known as the ATF crew were in attendance and decked out in some neck-breaking Bespoke Air Force 1’s. DJ Clark Kent, Mayor and All Day are all known for their impressive sneaker arsenals and didn’t disappoint last night, each breaking out a different pair of their respective Bespoke creations. Keep an eye out for a Nike pack coming out in September with shoes designed by all three ATF representers.
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