DONE DEAL: KEVIN DURANT WILL STAY WITH NIKE!!

It looks like the deal is done. Nike, which had until September 4th to counter the enormous deal  to bring Kevin Durant over to Under Armour, thought about the prospects of losing its shining star. While terms of the deal have yet to be disclosed, Durant will make more than the $20 Million per year he would've received from Under Armour. I would classify this as a "win-win" situation, for KD and the sneaker culture.

 Although the sneaker deal is about business, before anything else, Kevin Durant's sneaker legacy would've "stoppped" at Nike's door. I could not imagine wearing a pair of  sneakers that has no impact (yet) on the culture. Sure, everybody has their own style, but do you know anyone that wears Under Armour basketball shoes? Besides the players who are endorsed by them? I certainly don't.

Since the great business mind of Jay-Z and Roc Nation Sports Management is involved, they wanted to see the best results for Durant. Nike is the brand that is a household name like Big Mac and Coke, but at the end of the day, you want a brand that will show its appreciation for the hard work you put into being the best.
Nike has been raising prices of its sneakers for the past two years, so why shouldn't Kevin Durant see an increase in his sneaker salary? This was a deal that made alot of sense. Salute to KD, job well done. Respect to Jay-Z, who proved he can close any deal. Successfully.  Cali "O" #TeamKickGame