Initially, Kobe Bryant was not supposed to be the face of Eric Avar's offering of the HyperDunk. Kobe already had his own line of Kicks, and Avar was designing a basketball shoe with lighter synthetic material to take the weight off the feet of basketball players.
However, being the "mad scientist" that Avar is, he brought the idea to Kobe, and they ran with it!! Kobe transformed the game, and the culture, with the HyperDunk sneaker. It became part of Kobe's collection, and the "Black Mamba" had 8 colorways of the now infamous shoe.
What took the shoes to a new level was the commercial (above) where Kobe is jumping over an Aston Martin! Avar even created a "Marty McFly" HyperDunk, and Kobe was frontman for the "Back To TheFuture" release. In 2010, Nike did a special Aston Martin Pack release at Staples Center in Los Angeles to honor Kobe and the success he brought to the HyperDunk.
Kobe is still the best in the league. His 8th installment with Nike is going to further solidify his stance in the game, and our sneaker culture. - Cali "O"
No comments:
Drop A Comment