Wednesday, January 15, 2014

 There is no doubt that Kanye West is one of the most prolific artists of our generation. His knack for music and his taste in fashion is what keeps everybody talking. What has the sneaker community buzzing, since the end of 2013, is Kanye's departure from "The Machine", which is Nike. The first thing I thought was, "Is he crazy?"
 After listening to Kanye's interviews on this subject, you start to realize Kanye is not crazy. Kanye is calculating. Literally. When he stated Nike bosses wouldn't give him royalties on their fastest selling sneaker by a non-athlete, and denied him full creative control, Kanye knew his dream was bigger than Nike. My thing was, "How do you get bigger than Nike?" Enter the "forgotten diamond in the rough", Adidas.
 2009 was special. One of the greatest releases that year was the Air Yeezy. If you were lucky enough to get your hands on a pair, your feet walked with GREATNESS. You were mashing the block the right way. For those that had extra ends to spend on an after market pair via eBay, a pair of Yeezy's were setting you back about $4,000. In today's market, they still hover around $3,000. So why would Nike jeopardize losing a partnership with an artist who has the power to dictate what the sneakerheads are wearing on their feet?
You have to remember, Kanye's success was BIGGER than Nike at the time of the release of the first Yeezy's. His collection with fashion powerhouse Louis Vuitton sold out in a matter of hours, with kicks ranging from $850 to $1200. You have to embody passion and love for the culture itself to design two different collections, with two different corporations, with release dates so close to each other. Genius.
There had to be some type of "conflict of interest" behind closed doors that we don't know about. Not saying Kanye is not giving us the facts, but I can't see Nike letting a successful designer whose success is solidified this very day. At this point, none of it matters. Kanye brought his ideas to Germany, and politic'd with the bosses of Adidas, who were once the sneaker giants until Nike signed Air Jordan. 
With Kanye's Adidas Collection already in the works, scheduled for release this holiday season, could we see Adidas rise to prominence that it once held for years? I believe we will see that. With so many athletes and artist defecting to Adidas, I think it's saying something about where we are headed in the future. The near future. Many are calling for a change, with Nike raising prices on their kicks, and resellers sending the price of sneakers through the roof, Adidas may be the wave of the future. We will see, if Nike will finally get some competition on top. Watch the Throne.  Cali "O" #TeamKickGame #WeBack

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